Why is inattentional blindness relevant to WrapSlap reflective armbands? WrapSlap is highly reflective (passes CE EN13356:2001). At night a cyclist, runner or walker might be seen by a motorist because they are wearing the highly visible WrapSlap.
Video with Prof. Susan Greenfield explaining Inattentional Blindness. With Prof. Daniel J Simons, Harvard University.
Read about Inattentional Blindness on Wikipedia.
Take the selective attention test.
BeSeenPromtions blog brings news about keeping your customers safe with your logo on reflective armbands.
Thursday, July 21, 2011
Monday, July 18, 2011
SMIDSY (Sorry Mate, I Didn't See You)
Why are so many road accidents caused by road users failing to see one another?
I heard of SMIDSY acronym via RoadSafetyUK article on French compulsory use by motorcyclists of fluorescent HiViz jackets during the day.
More about SMIDSY at SafeSpeed.co.uk.
I heard of SMIDSY acronym via RoadSafetyUK article on French compulsory use by motorcyclists of fluorescent HiViz jackets during the day.
More about SMIDSY at SafeSpeed.co.uk.
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