Why is inattentional blindness relevant to WrapSlap reflective armbands? WrapSlap is highly reflective (passes CE EN13356:2001). At night a cyclist, runner or walker might be seen by a motorist because they are wearing the highly visible WrapSlap.
Video with Prof. Susan Greenfield explaining Inattentional Blindness. With Prof. Daniel J Simons, Harvard University.
Read about Inattentional Blindness on Wikipedia.
Take the selective attention test.
BeSeenPromtions blog brings news about keeping your customers safe with your logo on reflective armbands.
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